A user pays $50 once. They cost us four cents a day.
We sell Lortnoctahc DM accounts. One server runs 800 of them for $30 a day.
Revenue
An account is an ENS sub-name. You buy it. $50 USDC, one time — $1 for the first 100.
Payment settles on 0G behind a zero-knowledge nullifier, so we can prove an account was paid for without ever learning which wallet paid for it. We can take money from people who would never hand a card to a company like ours.
Cost
One line: the server running Natural Language Encryption. $30/day, ~800 daily active users, unlimited messages.
It stays one warm machine because reversibility needs both ends on identical distributions — which is why the cost is flat rather than per-request. Under load it queues and slows. It never bills more.
Need more capacity? Buy another server. $30 a day, 800 more users.
The math
| Per server | 800 accounts × $50 = $40,000 in |
|---|---|
| To run it | $30/day = $10,950 a year |
| Year one | 73% gross margin |
| Per user | $13.69 a year, at maximum usage |
Revenue is one-time and cost is recurring, so what matters is how many accounts are active on a given day. At the ratios consumer messaging actually sees, one $50 payment covers a decade or more:
| Daily active | $50 covers |
|---|---|
| 100% — everyone, every day | 3.7 years |
| 50% | 7.3 years |
| 25% | 14.6 years |
| 10% | 36.5 years |
If we’re wrong, sub-names renew — ENS models that natively. Short handles and company sub-names price above $50 whenever we want them to.
Not measured yet
Minting is on Sepolia, storage on Sui testnet. Mainnet costs will be sponsored, not billed to users, and we expect them well under the server line — but we haven’t paid them yet.
The $30/day is real and being paid now.